#itstartswithme – Mandela Day 2020

15 July 2020|

“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others”  – Nelson Mandela

18 July – Mandela Day

Nelson Mandela International Day is an annual international day in honour of Nelson Mandela, celebrated each year on 18 July, Mandela’s birthday. We first celebrated Mandela Day in 2010, and celebrate 67 minutes for Mandela Day: a minute counted for every year Mandela served our country. Every year, we see our Nation come together in support of the oppressed, the under privileged, the many charities and organisations that house, feed, educate and support those in need.

“In 2020, the essence of Mandela Day – take action, inspire change and make every day a Mandela Day – is more important than ever before” – Mandela Day

This year, we honour Mandela by honouring others, with getting involved in the:

#itstartswithme Mandela Day Challenge 2020 – an incredible initiative from the Bhambayi Project.

  1. Honour everyone you think about or encounter.
  2. 67 minute “Honour Reflection”
  3. Live on less than R10 for the day

The challenge allows us to get involved in three different but very impactful ways. Just as Madiba changed the world by honouring others, we can do the same. For 67 minutes, write the names of people or groups in your rainbow, reflect on how you can see them differently and find the good in them, and be the change by honouring them in some way.

And then to live on R10 for the day – having a meaningful day of walking in someone else’s shoes, or rather, eating from another’s pot. Taking the time to reflect: consider, honour and pray for the millions of people in our Nation that try and survive each day on so very little.

Thank you to the Bhambayi Project for the incredible resources below.

We are honoured to be getting involved and taking this challenge – as a family, at our girls school and in our business. Join us and share your Mandela Day challenge with your family and friends, and tag  Bhambayi Project on Instagram.

We can be the change.

How are you spending your 67 minutes this Mandela Day?

Let’s work together to make every day, Mandela Day.


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I'm Caley a thirty-something wife & mummy from Durban, South Africa. Ellie Love Blog is all about me, my family and our beautiful life.


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